Peter has recently worked with a CEO and executive team of major consumer products company to completely recast their business strategy and positioning in order to support an aggressive growth plan.  The plan has been completed and the company is on track for record growth.  Included development of overall Marketing Strategy and Sales Execution and significant organizational structure changes.

Arezzini Consulting developed growth plans within two separate divisions of a major industrial company while capturing synergies and alignment to reduce conflict in shared markets and channels.  Developed and utilized specialized process to accommodate each divisions need for growth and autonomy.

Peter recently assisted a President and his executive team in development of broad based strategy for entirely new market segments and product categories while maintaining/leveraging core market strengths and brand.  Assisted company in developing brand strategy and image to further penetrate new
market segments.